Registration

Morning transfers from official hotels to the Conference

Opening Ceremony

Portuguese Wine Tourism video

Master of Ceremonies:

Paulo Salvador

Journalist, Anchor, Editor-in-chief at TVI Portugal. Author, Gastronomy, Script Writing, video, winesummit

Speakers:

José Calixto

Mayor of Reguengos de Monsaraz

Vitor Silva

President, Turismo do Alentejo

Pau Roca

Director-General, International Organization of Vine and Wine (OIV)

Zurab Pololikashvili

Secretary General, World Tourism Organization (UNWTO)

Pedro Siza Vieira

Minister of State, Economy and Digital Transition

Presentation of the Book 'The Wine Routes of the World'

Speakers:

Javier R. de Galarreta

Founder and President, Fundación Araex Grands

Zurab Pololikashvili

Secretary General, World Tourism Organization (UNWTO)

Rita Marques

Secretary of State for Tourism, Portugal

Signature of MOU between UNWTO and Great Wine Capitals

Zurab Pololikashvili

Secretary General, World Tourism Organization (UNWTO)

Jacques Faurens

President, Great Wine Capitals (GWC)

Signature of MOU for the Creation of the National Strategic Council - Portuguese Action Program for Wine Tourism

Coffee break

High Level Debate on Wine Tourism and Rural Development: why and how?

Moderator:

Sandra Carvão

Chief of Tourism Market Intelligence and Competitiveness, UNWTO

Speakers:

Jean-Baptiste Lemoyne

State Secretary to the Minister of Europe and Foreign Affairs, France

Sofia Zacharaki

Deputy Minister of Tourism, Greece

Mariam Kvrivishvili

Deputy Minister of Economy and Sustainable Development, Georgia

Rita Marques

Secretary of State for Tourism, Portugal

Wine Pairs with...Innovation

Moderator:

Luís Araujo

President of European Travel Commission and President of Turismo de Portugal

Speakers:

Adrian Bridge

CEO of The Fladgate Partnership, Portugal

Florence Maffrand

Marketing and Partnership Manager, Cite du Vin, Bordeaux, France

Signature of MOU between UNWTO and NEST – Tourism Innovation Center Portugal

Zurab Pololikashvili

Secretary General, World Tourism Organization (UNWTO)

Rita Marques

Secretary of State for Tourism, Portugal

André de Aragão Azevedo

Secretary of State for Digital Transfition, Portugal

Luís Araujo

President of European Travel Commission and President of Turismo de Portugal

Lunch

Keynote – The Future is today

Moderator:

Paul Mabray

Chief Executive Officer na PIX USA

Session 1: Brave People face up to Challenges

Session dedicated to innovative solutions in face of COVID and lessons learned for the future

Moderator:

Paul Mabray

Chief Executive Officer na PIX USA

Speakers:

Frederico Falcão

Chairman of Viniportugal, Portugal

Catherine Leparmentier Dayot

Managing Director, Great Wine Capitals Global Network, Bordeaux, France

A Tour of Portugal’s Wine Tourism

Speakers:

Sheree M. Mitchell

President & Founder of Immersa Global

Wine Pairs with…Nature

Moderator:

Maria João de Almeida

President of APENO - Portuguese Wine Tourism Association, Portugal

Speakers:

António Maçanita

Azores Wine Company, Portugal

Rita Andrade Soares

CEO and Owner of Herdade da Malhadinha Nova, Portugal

Luca Ferrua

Director of ILGUSTO.it – GEDI Publishing Group

Coffee break

Session 2: Destination Wine Tourism

Session dedicated to how to build a wine tourism destination with the collaboration of all players. What make a great winetourism destination?

Moderator:

Journalist Manuel Carvalho

Director of Portuguese newspaper Público, Portugal

Speakers:

Luis Araújo

President of European Travel Commission and President Turismo de Portugal, Portugal

Jesús Camacho Arias

Technical Director, Spanish Association of Wine Tourism Cities (ACEVIN) and Spanish Wine Routes, Spain

Amaia Lopez de Heredia

Akimu, Proyectos Turísticos, Spain

Laure de Lambert-Compeyrot

CEO, Château Sigalas Rabaud, France

Departure from the Conference to Esporão

Wines at Sunset & Dinner at Esporão

Return to official hotels

Registration

Morning transfers from official hotels to the Conference

Wine pairs with… Food

Moderator:

Nuno Botelho

President, Porto Trade Association and Founder of ‘Essencia do Vinho’

Speakers:

Chef Diogo Rocha

Mesa de Lemos, Portugal

Mauro Carbone

General Manager, Ente Turismo Langhe Monferrato Roero, Italy

Amaia Lopez de Heredia

Akimu, Proyectos Turísticos, Spain

Session 3: Data, data, data... – how to better understand wine tourism

Session dedicated to the use of data in better understanding,measuring, and marketing wine tourism

Moderator:

Paula Sousa

Wine Tourism Director, Quinta da Aveleda

Speakers:

Giorgio Delgrosso

Chief of Statistics, International Organization of Vine and Wine (OIV)

Calle Nilsson

WineTourism.com, Sweden

Daniel González

Senior Project Manager, Vivential Value

Conclusions

Speakers:

Sandra Carvao

Chief of Tourism Market Intelligence and Competitiveness, UNWTO

Closing Ceremony

Speakers:

Jose Calixto

Mayor of Reguengos de Monsaraz

Vitor Silva

President, Turismo do Alentejo

Rita Marques

Secretary State for Tourism, Portugal

Zurab Pololikashvili

Secretary General, World Tourism Organization (UNWTO)

Presentation of the 6th UNWTO Global Conference on Wine Tourism 2022, Italy

Speakers:

Alberto Cirio

President of Regione Piemonte, Italy

Massimo Garavaglia

Minister of Tourism of Italy

Wine Tourism Experiences: Discover Alentejo

(Departure transfers from the Conference)

Explore Alentejo: starts with lunch followed by visits to:
‍
• Esporão, Reguengos
• Ervideira, Reguengos
• Adega José de Sousa (amphore cellar) José Maria da Fonseca, Reguengos

Return transfers from the wine tourism experiences to the official hotels & time at leisure

Departure for the Closing Dinner at Barrocal

Amphora Passing Ceremony

Jose Calixto

Mayor of Reguengos de Monsaraz

Rita Marques

Secretary of State for Tourism, Portugal

Zurab Pololikashvili

Secretary General, World Tourism Organization (UNWTO)

Massimo Garavaglia

Minister of Tourism of Italy

Return to official hotels