Based on the most recent tourism strategy these times have brought new challenges but also a new path. A path for a future that not only is right, but it is also for the best, for a better planet.
Where does the path start? By preparing the country for a more sustainable offer, having in mind some best practices and principles:
- Adapting the offer to new consumer trends
- Supporting businesses to become more sustainable and accessible
- Protecting places more vulnerable to climate change
- Encouraging reduction in plastic use
- Making waste reduction a common practice in restaurants
- Promoting energy and water efficiency as well as carbon neutrality
- Reinforcing safety
- Stimulating innovation
- Encouraging social responsibility
- Reducing inequalities
How do we do this path for all? By encouraging, learning, promoting and rewarding, and being people oriented.