Wine tourism represents an excellent opportunity for destinations to diversify and improve their tourism value chains, promote rural development and revitalize areas that can be affected by depopulation and social exclusion. The Conference will look at policies, innovation, destination management, sustainability and the exit from the COVID-19 crisis with practical and inspiring examples. Held under the theme "Wine Tourism – a driver for rural development’, the conference will focus on the contribution of wine tourism to regional socio-economic integration and its great potential to generate development opportunities in rural destinations.

Building on UNWTO's work to position tourism at the center of recovery plans, the conference presents a unique opportunity for experts from an increasingly growing wine tourism sector to work together to find concrete solutions to rebuild and make tourism a fundamental tool for a more sustainable, inclusive and resilient future for rural communities. As the event begins, Portugal, this year's host, will lead us through a tasting experience of its seven wine regions, while the last day of the Conference will offer immersive wine tourism experiences in different Alentejo vineyards. In this region, the force of the earth marks time and cities like Elvas and Évora, listed as World Heritage by UNESCO, stand as evidence of the value of its people.

We look forward to having you with us in Alentejo or joining us online.

Zurab Pololikashvili
Secretary-General, World Tourism Organization (UNWTO)

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Highlights

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Wine pairs with… Literature

Wine pairs with… Literature

Books are stories, memories, recollections, but they are also ideas and new worlds

Wine pairs with… Literature

Wine pairs with… Literature

Books are stories, memories, recollections, but they are also ideas and new worlds

For a better Planet, a better Tourism

For a better Planet, a better Tourism

Based on the most recent tourism strategy these times have brought new challenges but also a new path.

For a better Planet, a better Tourism

For a better Planet, a better Tourism

Based on the most recent tourism strategy these times have brought new challenges but also a new path.

Wine pairs with… Heritage

Wine pairs with… Heritage

In Portugal, culture and heritage have unique characteristics stemming from historical events

Wine pairs with… Heritage

Wine pairs with… Heritage

In Portugal, culture and heritage have unique characteristics stemming from historical events

Wine pairs with… Nature

Wine pairs with… Nature

You will find scattered around the country places of preserved beauty

Wine pairs with… Nature

Wine pairs with… Nature

You will find scattered around the country places of preserved beauty

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Inscrições

Speakers & Moderators

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Ana Sofia Cardoso
Journaloist & Reporter in TVI (Portugal)
Luís Araújo
President of Turismo de Portugal, Portugal
Manuel Carvalho
Director of Público, Portugal
Maria João de Almeida
President of APENO & Journalist, Portugal
Nuno Botelho
President, Porto Trade Association and Founder of ‘Essencia do Vinho’